NISSAN
ASMCAR
STREAMY AWARD WINNER — BRANDED VIDEO
THE BRIEF
Introduce the Nissan Ariya and showcase product features without feeling like a traditional demo. We focus on sensory storytelling to connect with the audience on a deeper level.
THE CHALLENGE
Auto advertising is often information-heavy and easy to ignore. Our goal is to make the car interesting without talking at the audience, focusing on the emotional connection to the vehicle.
THE INSIGHT
ASMR was resonating with the audience and offered a sensory way to spotlight overlooked details. We identified that people are drawn to the textures and sounds of a product, not just its features.
THE IDEA
An ASMR-inspired film with no host or voiceover, using satisfying sounds, textures, and details of the Ariya. We created a cinematic experience that immerses the viewer in the product's world.
MY ROLE
I led the campaign from initial brief through final delivery, including concept development, pitch materials, client presentations and alignment, creative direction, team leadership, production, and post-production oversight.
Execution & Results
We build visual and sound languages that transform brand objectives into audience-first experiences. Our approach blends cinematic storytelling with strategic precision to ensure every campaign delivers real impact.
1.2M+
Total Reach & Engagement
95%
Brand Recall & Loyalty
15+
Awards & Industry Recognition